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The Nod Factor continued 24/08/2012 - 0 commentsWhen a nod is as good as a wink 17/08/2012 - 4 commentsSubscribe to our Blog
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The days of preaching messages to your customers in a linear slide by slide form of navigation are over. Say hello to interactive documents.
We once carried our brochures and sales material proudly to presentations. We’d open to page one with a smile of intent, and a purpose to cover everything in the order the material has been designed. The order seemed logical to you and your team, so why do customers feel the need to go to page 3, or page 4, or page 12? Could it be they are time poor or frustrated with the same messages tied up in the same package?
The iPad increases customer engagement, that’s a given. An engaged audience is receptive, more interested and more willing to tell you their concerns or product needs. We’re all different. How could you expect the same message presented the same way to offer the same successful result for every customer? You can’t, and that’s where we can help.
Firstly, with the Liquid Enterprise iPad app, we get your existing sales and presentation material into the iPad. Without anything from us, the app allows you to view your documents in a thumbnail version and select the page directly. You could add your own bookmarks or annotations to navigate too. Or, you could bring in the big guns and we could add table of contents, or break your existing sales material into pieces to allow document navigation between chapters. We could also link from any points of interest, text or images within your newly interactive brochures or presentation.
Take the control back of your presentation. At least tighten the reins and in the process, form better relationships with your customers using the iPad, interactive document navigation and a little magic from us.
