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Your advertisement may run in a a newspaper with a circulation of hundreds and thousands of readers but your words, no matter what medium, are directed to one person. Continue reading
Added to all your communications, in whatever medium you choose, the Nod Factor can help you grow your business, sell your ideas and win arguments in a way you never dreamed possible. Continue reading
Is traditional mail dead? Itʼs strength, when used properly, is that mail is one to one, intensely personal and addressed to a selected audience most likely to be in the chosen market. It has sold millions of $ of expensive Mercedes-Benz cars, untold millions of Readers Digest and TimeLife books and magazines. Continue reading
Running has always been my passion. That is, until my aging knees ceased to co-operate. So, after some thought, I decided cycling might be a good idea. I have to admit that the Lycra-clad mob that met most mornings at the local coffee bar appealed to me. I rather fancy myself in Lycra. Very Italian, very espresso, very chic, sounds just like me. Continue reading
Around about this time, when the cold winds blow in from the South bringing with them the blood-chilling ‘brass monkey’ weather, my thoughts turn to fishing. I have every intention of using this break from the river to overhaul my gear. Continue reading
Choosing a medium to sell your goods and services used to be simple. Depending on your budget, you could spend your money on Print advertising in news papers and magazines. Or, for a change of pace, radio advertising or Outdoor bill boards. Continue reading
KISS. I guess just about everybody knows that acronym. It’s just a pity so few manage to achieve it. It reminded me that my son, an aspiring school teacher, recently spent a week doing practical teaching at a small local primary school. After … Continue reading
Way back when, in the heady days when cars still had carburettors, some makes just inspired a kind of loyalty seldom, if ever, seen today. Except of course, in vehicles costing $ 350,000+.